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Бездарный privacy policy html. ИБ: Зачем нужна Privacy Policy и что в ней меняет GDPR

(General Data Protection Regulation) — общем регламенте по защите персональных данных, который вот-вот вступит в силу в ЕС и который придется соблюдать украинским предпринимателям, если они хотят вести бизнес с европейскими гражданами.

Юрист практики Juscutum Владислав Некрутенко в своей колонке рассказал о том, что на самом деле меняет GDPR, каким он должен быть и какую информацию должен раскрывать интернет-пользователям.

Наверное, каждый человек хоть раз давал согласие на обработку персональных данных при регистрации на веб-сайте. При этом указывается, что обработка будет осуществляться согласно «Политике Конфиденциальности» сайта. Что это значит?

За последние годы персональные данные стали эффективным экономическим активом. Их грамотное использование приносит компаниям коммерческое преимущество и прибыль.

С другой стороны, злоупотребление выгодой с персональных данных и незнание пользователей об этом приводят к государственным ограничениям в этой сфере. Поэтому законодательство развитых стран требует, чтобы компания:


  • в полной мере проинформировала пользователя о характере и деталях использования его данных;

  • после чего получила от него согласие на их сбор и обработку.

Нужна ли для этого политика конфиденциальности (Privacy Policy)? Определенно, так как это лучший способ информирования пользователей о сборе персональных данных на веб-сайте.

Privacy Policy - это внутренний документ, который устанавливает правила сбора и обработки персональных данных пользователей на определенном веб-ресурсе.

Пользователь должен ознакомиться с Privacy Policy во время первого визита на сайт либо при регистрации. Кроме того, этот документ размещается публично на сайте с постоянным доступом к нему. Прежде чем дать согласие на обработку данных, пользователь должен прочитать Privacy Policy (или хотя бы поставить галочку, что прочитал). На сегодня это одна из самых распространенных практик по информированию на веб-ресурсах.

Требования GDPR к информированию пользователя
Само требование оповестить пользователей веб-сайта об использовании их данных - не ново. Тем не менее, при его реализации возникают проблемы.

Можно часто встретить длинные версии Privacy Policy ресурсов, написанные на непонятном языке, которые описывают лишь отдельные аспекты обработки персональных данных. Такая политика не несет информационной функции для пользователей, а служит скорее формальным соблюдением законодательства. Соответственно, пользователь не в состоянии понять, на что он соглашается.

Из-за этого и других введений пользователя в заблуждение, Европейский союз принял новый акт по защите персональных данных — General Data Protection Regulation (GDPR). GDPR ставит требования по обработке персональных данных на территории Европейского союза. Кроме того, действие документа распространяется на компании вне ЕС, если те обрабатывают персональную информацию европейских граждан.

Основные нововведения - открытость и прозрачность сбора персональных данных, информированность субъекта, а также свобода согласия на их сбор и обработку. В связи с этим, GDPR ставит более высокие требования по объему и качеству информирования пользователей об обработке их данных.

PLEASE READ THIS DOCUMENT CAREFULLY. IT CONTAINS IMPORTANT INFORMATION THAT YOU SHOULD KNOW BEFORE USING THE WEBSITE OR SERVICES. BY USING THE WEBSITE OR SERVICES, YOU WILL BE DEEMED TO HAVE ACCEPTED THIS PRIVACY POLICY.

By using the Website or Services, you accept the practices set forth in this Privacy Policy and the Terms of Service . This privacy statement was last updated on March 10, 2020 . This privacy statement was created in order to disclose its information gathering and dissemination practices for its website located at www.savefrom.net and other related websites owned and/or operated by SaveFrom (together, the "Website"), products (for example, SaveFrom Net Helper), and the services offered and provided through the Website (the "Services" as described in the Terms of Service).

We have created this privacy statement in order to provide you with clear, simple and complete information about how we process the personal data you give us or the data we may collect while you are browsing our website, how it may be transferred to third parties and your rights and options to control your personal information and protect your privacy. Accordingly, we prepared this statement to inform you of the privacy principles that govern the Website and Services (the "Privacy Policy" ).

SaveFrom reserves the right to modify this Privacy Policy at any time by posting such changes on this page. If we make any material changes we will notify you by means of a notice on the Website prior to the change becoming effective, and we may also try to notify you through email of the privacy changes, if necessary. Please check the revision date below to determine if this Privacy Policy has been modified since you last reviewed it. Your continued use of any portion of the Website or Services following posting of the updated Privacy Policy will constitute your acceptance of the changes.

A. INFORMATION WE COLLECT

How we collect your information

We may collect information regarding the use of our Website, especially with respect to your browsing (pages visited, links clicked, etc.). Some of this information may be collected using cookies placed in your web browser when you browse our website. The information that we request is and will be retained by us and used as described in this Privacy Policy. We do not request or intend to collect any “special categories of information” such as any information on health, race, religion, political opinions or philosophical beliefs, sexual preferences or orientation.

When you request a page from our Website, our servers log the information provided in the HTTP request header, JavaScript or similar technical tools, including the IP number, the time of the request, the URL of your request and other information. We collect this information in order to make our Website function correctly and provide you the functionality that you see on the Website, as our servers use this information to deliver to you the pages on this Website. We also use this information to better understand how visitors use our Website and how we can better tune our Website, its contents and functionality to meet your needs. However, this information is not associated with any personally identifiable information of persons browsing the Website.

When you use the Website, SaveFrom or trusted third parties authorized by SaveFrom may also collect certain technical and routing information about your computer (also known as environmental variables) to facilitate your use of the Website and the Services enabled thereby. When you browse the Internet, your Internet browser (such as Mozilla Firefox, Google Chrome, or Microsoft Internet Explorer) automatically transmits some information to SaveFrom every time you access content on one of our internet domains. Examples of such information include the URL of the particular Web page you visited, the IP (Internet Protocol) address of the computer you are using, or the browser version that you are using to access the Website. All of this information may be collected by SaveFrom and used to help improve our offerings to you.

We use cookies and other similar technologies to help provide our Services, to advertise to you and to analyse how you use our Services and whether advertisements are being viewed. By continuing to use and navigate our sites, services, applications, tools or messaging, you are agreeing to our use of cookies of described in this Privacy Policy.

SaveFrom does not track users over time and across third party websites to provide targeted advertising and therefore does use do not track (DNT) signals. However, some third party sites may keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your web browser may allow you to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.

Our Website also may contain links to other third-party websites. SaveFrom is not responsible for the privacy practices or the content of such websites. We encourage you to carefully read the privacy statement of any website you visit. SaveFrom may make third party applications available to you through the Website or Services. The information collected by SaveFrom when you enable a third party application is processed under this Privacy Policy. Information collected by the third party application provider is governed by the provider"s privacy policies.

We may collect your information when you:
(i) create a customer account on our applications, if applicable;
(ii) contact our customer service or send requests for information to us;
(iii) browse on the Internet using cookies or similar technology.

SaveFrom processes your information to:

  • enable you to create and manage your access to your customer account if applicable;
  • connect you to external, third party applications, such as when you create an account using an external application;
  • manage customer relations with respect to any requests for information or complaints you may send us;
  • manage and optimize your customer experience by improving our knowledge of our customers;
  • conduct statistical analyses to develop management, measuring and reporting tools in order to adjust and improve our services;
  • when you have given your consent for the processing of your data and of your browsing data via cookies, etc.

User Account

Some of the Services offered to users of the Website may require you to register for a user account with SaveFrom ("User Account" ). When registering for a User Account, SaveFrom will ask you to voluntarily supply SaveFrom with certain information about yourself. You may also register with SaveFrom through your account with certain third party social networking services (collectively, "SNS" ). Please note that if you opt to use your SNS account to login to our Website and use our Services, SaveFrom is able to access your data in connection with your SNS account. If you wish to deactivate your personal User Account, you can contact us at [email protected] . When you deactivate your personal account, all information stored and maintained as part of your account, including, without limitation information obtained from your SNS will be deactivated (although some information may be retained for archival, analytics, backup and record purposes).

Information Relating to Children

The SaveFrom Website and any Software or Services available on that site are not directed at children under 16 years or other permitted by the applicable law age. However, we recognize that children under the permitted age may access this Website and subscribe to the newsletter, purchase Software and Services, or download software programs. The collection of information is covered above. Parents and Legal Guardians may request from us to review, delete or stop the collection of the personally identifiable information of their child. You may do so by contacting us by letter or email to [email protected] .

B. COOKIE POLICY

Cookies and Web Beacons

The Website uses "cookie" and "web beacon" technology. Cookies are tiny text files that are stored on our website as you browse, to help track your use of our site and to personalize your journey. If you return to the website, the server can call the information from the cookies stored on your computer to tailor your experience of the site. Web beacons are used in combination with cookies to help website operators understand how visitors interact with their websites. A web beacon is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a site. As opposed to cookies, which are stored on a user"s computer hard drive, web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. The use of a web beacons allows the site to measure the actions of the visitor opening the page that contains the web beacon. It makes it easier to follow and record the activities of a recognized browser, such as the path of pages visited at a website. SaveFrom uses the information provided by web beacons to develop a better understanding of how the Website"s visitors use the Website, and to facilitate those visitors" interactions with the Website.

We want to make sure you are fully aware of the cookies we use and what they do on Savefrom. Our cookies serve various purposes, but are generally either necessary or essential to the functioning of our sites, services, applications, tools or messaging, help us improve the performance or provide you extra functionality of the same, or help us to serve relevant and targeted advertisements. Cookies can be categorized by the purpose they serve and by whether they are considered a “First Party Cookie” or “Third Party Cookie,” which describes who manages and controls the cookie and any information it collects.

First Party Cookies. These are cookies that are controlled and managed by SaveFrom. This means that we also have access to any data that is being collected or stored. SaveFrom only uses First Party Cookies that are either Strictly Necessary.

Third Party Cookies. These are cookies that are controlled and managed by a third party and they place these cookies on your device when you visit our site. Data collected, stored or used by the cookie is only accessible by the third party. We may use Third Party Cookies for each of the purposes listed below. Some may collect personally identifiable information (such as IP addresses). Some collect data in an anonymized form and aggregate statistics (such as Performance Cookies.)

Please note that Third Party Cookies, which include the use of cookies by our partners, affiliates and service providers, are not covered by our privacy statement. We do not have access to or control over these cookies. In addition, SaveFrom does not have access to any cookie-specific information collected directly by Third Party Cookies. To obtain access to or review your cookie-specific information, you will need to contact the third party as they control the cookie(s). These cookies are not essential to browsing on our website.

"Essential" cookies are essential for browsing on our website, especially for the functioning of the order process. Deletion of these cookies may cause problems with browsing on our website.

"Analysis and Customization" cookies are not essential to browsing on our website, but may help you, for example, to search more effectively and optimise your purchasing experience and help us better target your requirements, improve our offer and optimise the functioning of our website.

“Functional” cookies are used to provide services or to remember settings to improve your visit. They may be set by us or by third party providers whose services we have added to our pages.

“Performance” cookies do not collect any information that could identify you and are only used to help us improve how our website works, understand what interests our users and measure the effectiveness of our content. They do this by gathering statistical information, for instance, about page visits and traffic sources so we can measure and improve the performance of our site. This also helps us know which pages are the most and least popular and lets us understand how visitors more around the site. The statistical data collected by these cookies is aggregated and anonymous.

“Targeting” cookies may be set through our sites, applications, or tools by third party advertising partners. This is in order to deliver content, including product related advertisements, relevant to your specific interests on our sites or third-party sites. They may be used by these companies to build a profile of your interests so that relevant adverts can be displayed on other sites. The profiles are built based on a unique identifier that is assigned to the cookie and linked to your browser and internet device.

You can set your browser software so that you are regularly asked if you wish to accept or refuse cookies before a cookie can be registered; you systematically refuse the registration of cookies. Settings vary from one type of browser software to another. Details can generally be found in your browser software help menu. We therefore encourage you to look at your settings to find out how you can make choices regarding cookies.

Any adjustments you may make to the settings in your browser software concerning the acceptance or refusal of cookies may modify your browsing on the Internet and your terms of access to certain services requiring use of these cookies. If you choose to refuse the use of cookies or if you delete cookies that are already registered, we decline all responsibility for any consequences relating to the degraded performance of our Services resulting from the fact we are unable to register or consult the cookies required for their performance and which you have refused or deleted.

C. USE AND DISCLOSURE OF INFORMATION

We use your information for the following purposes

Delivering and improving our services. We use your information for developing, delivering and improving our Service, providing updates, technical troubleshooting, understanding and analyzing trends in connection with usage of the Services.

Displaying advertisements . We may use your information for displaying third-party advertisements to make our Services available for free.

Cross-promotion. We may use your information for cross-promoting our Services.

Tracking and fraud prevention for advertising purposes. Your information is used for tracking how our advertising campaigns perform and for identifying and preventing fraud for our advertising campaigns.

Analytics and research. We use your information for understanding about the usage of the Services. We may also create reports and analysis for the purposes of research, for example to track potential problems or to test our new features connected with our Services.

Security. We use your information for enhancing the safety and security of our Services.

Customer Support. We use your information for providing customer support to you and to respond to your inquiries.

Our legal obligations. We use your information when we are required to do so by law.

How We Share This Information

SaveFrom shares information within its affiliated brands and companies. We also share information we have about you for the purposes described in this Privacy Policy, including to provide Services that you have requested. We do not share information that individually identifies our customers with companies, organizations or individuals outside of SaveFrom, unless one of the following circumstances applies:

Within SaveFrom. Information may also be shared within SaveFrom to provide support and delivery of Services we offer.

With Partners. We may share aggregated or pseudonymous information with partners, such as measurement analytics, apps, or other companies. When you use third-party apps, websites or other products integrated with our Services, they may collect information about your activities subject to their own terms and privacy policies. When installing our browser extension SaveFrom Net Helper you agree that your data may be shared with third parties, according to the terms set forth in their privacy policies . If you want to withdraw your consent to share information while using our browser extension, please go the extension settings and switching off Web Statistic Tracker.

For Legal and Other Purposes. We may access, preserve and disclose information to investigate, prevent, or take action in connection with legal process and legal requests, requests for customer service, technical issues or as otherwise required by law.

New Ownership. If the ownership or control of all or part of SaveFrom or a specific Service changes as a result of a merger, acquisition or sale of assets, we may transfer your information to the new owner.

Data Processing and Transfers

SaveFrom operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary, and only authorized individuals have access to the information provided by our users. SaveFrom takes steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Because laws applicable to personal information vary by country, our offices or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Your information is only accessible to those SaveFrom employees who need it in order to perform their jobs. Legal periods of retention of your personal information is defined by SaveFrom comply with the legal obligations covering SaveFrom.

When you submit personal information to SaveFrom through the Website, you understand and agree that this information may be transferred across national boundaries. In addition, you authorize SaveFrom to transfer, process, store and use your information in countries other than your own in accordance with this Privacy Policy and to provide you with Services. All data transfers are subject to appropriate guarantees, especially contractual, technical and organizational guarantees, that comply with applicable regulations relating to the protection of personal data.

D. CHOICES AVAILABLE TO YOU

You can always choose whether or not to disclose personally identifiable information and that choice will not prevent you from using the Website. Please note, however, if you should choose to withhold requested information, we may not be able to provide you with some of the Services dependent upon the collection of this information and you will be given an opportunity to "opt-in" and make your preference choices for any items that are optional and which are not prerequisite for our rendering such Services.

You can choose at any time to opt out of receiving emails from SaveFrom by clicking the unsubscribe link at the bottom of any email you receive from SaveFrom or by contacting SaveFrom directly at [email protected] . We reserve the right to send a one-time registration confirmation email, and infrequent service alert messages to users to inform you of specific changes that may impact your ability to use a service that you have previously signed up for, regardless of email contact opt-in status. We also reserve the right to contact you if compelled to do so as part of a legal proceeding or if there has been a violation of any applicable licensing, warranty or agreements.

SaveFrom takes and addresses its users" privacy concerns with utmost respect and attention. You may have rights under the applicable laws to have access to your personal information and to ask us to rectify, erase and restrict the use of, your personal information. You may also have rights to object to your personal information being used, to ask for the transfer of personal information you have made available to us and to withdraw consent to the use of your personal information. You can exercise these rights directly with SaveFrom by submitting a request at [email protected] .

If you have any questions about privacy and our data policies or believe that there was an instance of non-compliance with this Privacy Policy with regard to your personal information or you have other related inquiries or concerns, you may write or contact SaveFrom at email: [email protected] . In your message, please describe in as much detail as possible the nature of your inquiry or the ways in which you believe that the SaveFrom’s Online Privacy Policy has not been complied with. We will investigate your inquiry or complaint promptly.

The following Privacy Policy describes your privacy rights regarding our collection, use, storage, sharing, and protection of your information and personal data. It applies to the www.. (collectively “P2H” or “we”).

When you (“you” or the “Client”) use this Site and its services (the “Services”) and provide us with your information and personal data, you are agreeing to the rules and regulations under our Privacy Policy and are bound by it.

If you do not agree to our Privacy Policy please do not use the Site and its Services.

This Privacy Policy may be updated from time to time and will be published on this Site.

For the purpose of data protection legislation including General Data Protection Regulation 2016 (Regulation (EU) 2016/679) the data controller is:

P2H Inc., 7848 W Sahara Ave, Las Vegas, NV 89117


P2H respects you, your information and personal data.
We make sure we collect and store your information and personal data securely.
You’re in control of your personal data and you can manage your preferences in Client Area at any time.

Personal data we collect

When using the term “personal data” in our Privacy Policy, we mean information that relates to you and allows us to identify you, either directly or indirectly. We may collect, store and use any personal data you provide us directly by completing forms on the Site, making purchases through the Site, subscribing to the newsletter or by corresponding with us by email, phone or otherwise. This information may include your first and last name, postal address, profession/role, place of work, email address and phone number.

We also collect, store and use information about your computer and about your visits to and use of this Site (including your IP address, browser type and version, operating system, referral source, length of visit, geographical location, page views and website navigation paths).


We do not collect and store any sensitive information about you. We knowingly do not collect any information from children under 16 years old.

Purposes of personal data use

Personal data submitted to us through this Site and personal data we collected from you or third parties or from public sources will be used for the purposes specified in this Privacy Policy.


Depending on the relationships we may use your personal data for the following purposes:

Service provision The personal data you provide when placing an order through Order Now is used to complete your order.
Communications We may need to contact you by email for operational reasons, for example in order to notify you about the status of your order.
Marketing

We may inform you about news and offers that you may like, for example, by sending you occasional P2H newsletters.

If you choose to receive email marketing from P2H, we can let you know when there are special offers, or to tell you about our news.

You can stop receiving marketing information from us at any time by pushing “Unsubscribe” link in the email or by emailing us to .
Finance and security The purposes for which we will use your information include accounting, billing and audit, payment card verification, fraud screening, safety, security and legal purposes, statistical and marketing analysis.

Your rights

In respect to your personal data you have the right to:

  • request access to the personal data that we hold about you or a copy of it;
  • correct (rectify) your personal data if it is inaccurate;
  • erase your personal data or cease processing it, subject to certain exceptions;
  • ask us to pass your information to other companies or organisations upon your written request (when technically feasible);
  • withdraw your consent to your personal data processing at any time by pushing button in Client Area or by email. Withdrawing your consent will not affect the lawfulness of any processing P2H conducted prior to your withdrawal.

If you wish to execute any of these rights, please send us a request through Client Area or to from your email registered at Client Area .

Retaining of your information and personal data

We use data hosting providers in the United States and Germany to store your information and personal data.

Your personal data will be retained for as long as needed for the purpose of use or until your consent is revoked.

Notwithstanding the provisions of this section, we will retain information and documents containing personal data to enforce our Terms & Conditions , protect our legal rights (including fraud prevention), as required by law and for the statistic and reporting purposes.

Sharing and transfer of your information and personal data

You agree that we have the right to share your information and personal data with:

  • our affiliates and subsidiaries; and
  • carefully selected third parties including business partners, suppliers, exclusive contractors and sub-contractors who perform functions on our behalf, subject to non-disclosure obligations;
  • our professional advisers (lawyers, accountants, financial advisers etc);
  • a purchaser or prospective purchaser of all or part of our assets or our business, and their professional advisers, in connection with the purchase;
  • court or other government body or as required by law, but only that portion of your information which is legally required to be disclosed.

Your information and personal data may be transferred outside United States to European Union and Ukraine where it will be processed by our exclusive contractors and sub-contractors on “need to know” basis only. By submitting your information and personal data, you agree to this transfer, storing or processing.


Whenever we transfer your information and personal data, we take steps to protect it in accordance with this Privacy Policy, including, utilizing the European Commission’s Standard Contractual Clauses for transfers of personal information.


We do not sell or trade any of your information and personal data.


Some aggregate and non-identifying information may be collected by advertisers, advertising networks, analytics and search engine providers. Their use of such information is not under our control.

Data security

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online to prevent unauthorized access, maintain data accuracy, and ensure the correct use of information.

This Site uses state-of-the-art digital encryption and security technologies to protect the privacy and security of our members information and has specific security measures in place. All data passing from your computer to this Site via HTTPS is authenticated and encrypted using 256-bit Secure Socket Layer (SSL) encryption. This is the most advanced level of encryption available today, and it means that any information sent from your computer is scrambled in such a way that makes it completely unintelligible if intercepted. When you are on a secure section within this Site, a padlock will appear at the bottom (or top) of your web browser"s screen. This is your assurance that the encryption is in place and that you are communicating across a secure link.

Cookies

This Site uses cookies to distinguish you from other users of the Site. This helps us to provide you with a good experience when you browse the Site and also allows us to improve the Site. Please note that most browsers accept cookies by default.


Cookies are small text files (typically made up of letters and numbers) placed in the memory of your browser or device when you visit a website or view a message.


We use cookies for a few general purposes like:

  • to allow this Site to function correctly.
  • to understand how our Site is functioning and to inform any improvements in performance and our Services.

    • to enhance your experience on our Site and provide extra functionality.

    For example you don’t need to enter your details each time you login into Client Area .

If you do not want to receive cookies or store them on your computer any more please change your browsing settings and/or delete all received cookies before. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Links

This Site may contain links to third-party sites, which are not owned and operated by P2H. Any information you provide to those sites will be governed by their own policies and principles. P2H assumes no responsibility or liability for information handling procedures and/or policies of such independent sites.

Contact information

Questions, comments and requests regarding this Privacy Policy should be addressed to .


2005–2020 P2H Inc. P2H ® and PSD2HTML ® are trademarks of P2H Inc.

A Privacy Policy is a document where you disclose what personal data you collect from your website’s visitors, how you collect it, how you use it and other important details about your privacy practices.

In this post, we’ll take a look at what Privacy Policies are and why you likely need to have one posted on your website. We’ll also go over some important clauses that are useful to include in your Privacy Policy. Finally, we’ll look at how different websites display their Privacy Policies.

Privacy Policies are legally binding agreements you are required to post on your website if you’re collecting any sort of personal information from your site’s visitors or customers.

A Privacy Policy is an important legal document that lets users understand the various ways a website might be collecting personal information. The purpose of a Privacy Policy is to inform users of your data collection practices in order to protect the customer’s privacy.

Your Privacy Policy should disclose how the website/app collects information, how the information is used, whether or not it is shared with third parties and how it is protected and stored.

There are 3 main reasons for having a Privacy Policy: (1) you’re required by law, (2) you’re required by third party services, (3) you want to be transparent.

The most important reason Privacy Policies are useful is because you’re most likely required by the law to have one posted on your website. The in your region or the region you’re conducting business in may require you to include and abide by certain clauses in your Privacy Policy.

For instance, in the United States, the California Online Privacy Protection Act () requires websites that collect personal information from the residents of the state of California to include a statement in their Privacy Policy that discloses how you handle their information. Since there isn’t a way to filter out visitors from California, you’re likely required to comply with CalOPPA even if your website is ran from a location nowhere near California.

Forever 21’s Privacy Policy agreement has a separate section on California Residents that explains the rights of the residents of California in compliance with CalOPPA.

Similarly, Canada’s Personal Information Protection and Electronic Documents Act (), the Eu’s General Data Protection Regulation (), and Australia’s Privacy Act of 1988 also require you to post a Privacy Policy and include certain clauses in it if you’re collecting any personal information from the residents of these regions.

Required by Third Party Services

Most of the third party services you use to improve your website’s user experience, monitor analytics or display advertisements also require you to post a Privacy Policy on your website.

According to their requirements, you should include clauses that disclose how you use these third party services, APIs, SDKs, plugins, etc.

Some of the most popular third party services that require you to post a Privacy Policy on your website include:

Analytics services work by placing cookies on your visitors’ devices and then collecting information about them when they visit your website, such as which device(s) they use, browsing activities, etc.

This is why third party services (like Google Analytics) require you to post a Privacy Policy that discloses your usage of their services and cookies.

Google Analytics’ Terms of Service agreement states in its Privacy section that you must post a Privacy Policy on your website that discloses your use of cookies and your use of Google Analytics and how it collects and processes data.

Websites and web applications that use analytics services to improve the user experience they deliver must therefore abide by these rules.

If you’re a   app developer, you’re required by   to post a Privacy Policy on your website that’s easily accessible and discloses the information you collect and how you will use that information.

As more and more people online are becoming aware of privacy laws, having a Privacy Policy displayed on your website that discloses how you gather and handle your visitors’ personal information is a great way to build trust and help your website users feel secure.

It’s a good practice to follow even if you’re not collecting any sort of personal information from your website’s visitors. This is because Privacy Policies are increasingly prevalent. If a visitor sees that you don’t have one published, she may be led to believe that you do, in fact, collect information from your visitors but aren’t disclosing it. It’s better to have one posted that states that you do not collect any information from your site’s visitors. This is especially true for blogs.

DuckDuckGo , for example, has a Privacy Policy posted on its website that simply states that it doesn’t collect any personal information from visitors.

A Privacy Policy should be organized in a way that helps the reader understand key categories of information. This is best done with well-structured and clearly written clauses, neatly identified with descriptive headlines.

The clauses you include in your Privacy Policy depend on a number of factors including the type of business you’re running and the applicable law. However, there are some clauses that just about every website that collects personal information from visitors includes in a Privacy Policy.

Let’s take a look at some examples of clauses that are useful to add in a Privacy Policy agreement:

Type of Information You Collect

Most Privacy Policies start out by disclosing the type of information the business collects from its visitors or customers. It lets the end user know which type of personal information they can expect to provide, whether required or optional.

Let’s take a look at MailChimp’s Privacy Policy agreement:

MailChimp has an incredibly detailed Your Information section which explains what information it collects from users. It’s been divided into several sections – Information you provide to us, Information we collect automatically, Information we collect from other sources, Information from the use of our mobile apps .

It identifies the personal information you provide when you sign up with them and/or purchase their services such as name, address, email address, IP address, and credit card information.

Some web applications, like GitHub , collect information from their site’s visitors in addition to their end users.

Here’s a look at how GitHub explains this in its Privacy Policy agreement:

GitHub explains that it collects personally-identifying information from website’s visitors and why it’s collected. The type of information collected from users who have accounts on GitHub is also disclosed.

How the Collected Information is Processed and Shared

You’re required to disclose how you process and share the personal information you collect from your site’s visitors. It should explain what you do with the information after you’ve collected it.

For example, in its Privacy Policy, LogMeIn explains the different ways it uses the personal information it collects:

LogMeIn also has a section in its Privacy Policy that explains how it shares visitors’ personal information with third parties:

Use of Cookies and Tracking

Websites that use cookies or other technologies to obtain personal information from their website’s visitors or customers include a cookies clause in their Privacy Policies. Generally, the cookies clause states that the website uses cookies , why it uses them, and how users can disable cookies on their devices.

Canva’s Privacy Policy has a section on Cookies information that explains cookies usage.

It says that Canva uses cookies to improve your experience with their website by helping you log in faster and making their on-site navigation better. Cookies are also placed in order to track how you use the website. Canva discloses that its business partners also receive this information. Finally, it’s noted that if you disable cookies, some features of Canva might not work properly.

Changes to the Privacy Policy

You will likely have to change the content of your Privacy Policy at some time. For this reason, most Privacy Policies have a clause that states how they will inform users about updates and revisions to the agreement.

Let’s take a look at LogMeIn’s Privacy Policy again:

This clause states that the Policy may be updated and discloses how notifications of material changes will be given. It also says that if you continue to use the services after the update then you automatically agree to the revised Privacy Policy.

Examples of Websites with Privacy Policies

Regardless of whether you’re running a website, web app, mobile app or desktop app, if you’re collecting personal information from your end users then you’re required to post a Privacy Policy.

Most websites provide a link to their Privacy Policy in their homepage footer, main navigation, or an appropriate sub-menu.

Let’s take a look at the Privacy Policy agreements of some popular websites.

Reddit

Reddit links to its Privacy Policy from the fine print in the footer of the homepage:

The Privacy Policy itself follows the same format and theme as the rest of the website and includes anchor navigation links in the left sidebar.

It includes the following clauses:

  1. What We Collect
  2. How We Use Information About You
  3. How Information About You is Shared
  4. Ads and Analytics Partners
  5. Your Choices
  6. Other Information
  7. Contact Us

Canva

Canva’s Privacy Policy uses short summaries to the right of the clauses to help summarize information for readers. This helps make the Policy easier to understand and more user-friendly.

The New York Times

The New York Times has a link to the Privacy Policy in the website’s footer:

The Privacy Policy includes anchor navigation links, a search bar and a button to initiate chat. The benefit in this formatting is that it makes it easy for the site visitor to find information they need to fully understand their privacy rights.

Summary

If you’re collecting any sort of personal information from your website’s visitors, end users, subscribers, customers, or clients then you’re most likely required by law or by third party services to post a Privacy Policy on your website.

You need to be aware of:

  • The privacy laws and Privacy Policy requirements in the jurisdiction your business is based in and the jurisdiction(s) where your site visitors live.
  • The Terms of Service requirements of any third party services your website or app uses.
  • Комментарии .
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Как долго мы храним ваши данные

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Какие у вас права на ваши данные

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